Posts Tagged ‘Blog Monetization’

Monetizing Your Blog: Escalate Media Affiliate Network

by Lisa on March 30th, 2010

Today’s company that helps bloggers make a little bit of extra money is one of my favorites.  It’s very similar to Logical Media, although this company has fewer offers.  Fewer offers to wade through is a good thing, in my opinion, because fewer offers means fewer spam-like offers!

What I particularly enjoy about Escalate Media Affiliate Network is that they have a lot of different coupon-based offers.  For my site, which is all about using coupons to find the best bargains, this is a wonderful thing.  Remember when I said that one company had a higher pay-out for Coupons.com?  That company is Escalate.  Through Escalate, when someone click on the Coupons.com link on Fantabulously Frugal and prints out coupons I get paid 45 cents per printing session.  Logical Media only pays 40 cents per session.  It’s a small difference but if you sign up for multiple affiliate networks you’ll definitely want to watch to see where you can make the most money.

There are other non-coupon offers as well.  For instance, whenever someone signs up for the the Savings Toolbar from cash-back shopping site ShopatHome, you’ll earn $2.50!  Or you can promote well-known tax filing website Taxact.com {which is actually what I use} and receive $2.50 whenever anyone signs up for a new account.

It has been my experience that the deals on Escalate are legitimate and they’re relatively high-paying.

Click here to sign up to become an affiliate for Escalate Media Network.

The application to fill out isn’t too long, although I don’t know what their requirements are for being accepted into the network.  Your blog might have to have a certain number of posts, or it might have to have been in existence for a certain amount of time.  Unfortunately they do not accept everyone.

Posting ads to your blog using Escalate Media is quite easy.  Again, as long as you know basic HTML {or just how to cut/paste and then where you want the HTML to go} you should be set.  Ads come in a variety of sizes, including basic text ads so you can post them on your sidebar or in actual posts.

Monetizing Your Blog: Logical Media

by Lisa on March 10th, 2010

When I tell you about today’s blog monetization method, you may think that it sounds somewhat similar to ReadySite, for which I have a bit of {obvious} disdain. There are some big differences that make Logical Media superior, in my opinion, and I think it may be a good option for generating a little bit of extra income from your blog.

Logical Media Logo

The number one reason I compared ReadySite and Logical Media is because they carry some of the same spam-ish content.  You know the deals: “Click through, enter your email address, give away your first born son, and we will send you a freebie.”  THOSE kinds of deals.  But while you don’t get to choose whether or not situations like the one above appear on your website with ReadySite, you do get that option with Logical Media.

Here’s the way Logical Media works:

1. Sign up for a Logical Media account.  Click here to sign up using my personal referral link. {You will allegedly get $25 and I will get a small commission!}

2. During the sign-up process you will need to supply your social security number.  They can not pay you otherwise.  If you are not comfortable submitting this information online, well, I’m not sure what to tell you.  I’ve been signed up for a year and have never gotten scammed by any of these companies.  Pinky swear.

3. You will need to tell them how many “Site Views” your site gets per month.  If you aren’t currently tracking this and you’re using Blogger, I recommend doing one of two things: Sign up for a Google Analytics account or sign up for a Site Meter account.  Both of these services are free and will let you see how many people are accessing your blog on any given day.  WordPress users: This information is available in your dashboard, though you can also sign up for Analytics and Site Meter.

4. You will likely need to wait a day or two or three to see if you are accepted into the network.  Logical Media was one of the first sites like this that I signed up for, and that’s when I had -3 readers.  I don’t think it’s too hard to get accepted, though I cannot guarantee that they accept everyone.

5. Once you are accepted, you are free to post pretty much all of the ads on your site, if you wish.  You will see that some ads come in the form of ad boxes {of varying sizes}, and some are text links, which makes it easier to integrate into posts and/or email newsletters.

6. If there are any special stipulations that need to be met in order for you to get paid, such as someone needs to submit an email address, it will be clearly laid out for you.  That way if you’re not comfortable asking your readers to give up their first born child so that you can make a buck, you don’t have to post the ad.

Posting the ads to your site is easy, as long as you have a basic knowledge of HTML.  Once an ad is posted, either through a banner or text link, you will *hopefully* start making money.

Here are a couple of ways I am currently using or have previously used Logical Media to make money on Fantabulously Frugal:

  • There’s an advertisement for Coupons.com that’s available. This ad has been posted in the sidebar of FF in the past.  Anytime anyone clicked on that ad and printed out a coupon, I would net 40 cents.  They didn’t need to buy anything or do anything crazy.  They just needed to click through and print.  That’s not spam and Coupons.com is a legit {and wonderful} site that’s full of printable grocery coupons.  {And yes, that ad IS still in my sidebar.  But it’s now being hosted by a different company, which we will talk about soon!}
  • I did a recent post on the health and fitness email newsletter Vital Juice, which I found through Logical Media.  Vital Juice is a real e-newsletter, and I am, in fact, a subscriber myself.  When I posted about this newsletter, I received $1.10 for anyone that signed up.

For some companies, I think Logical Media is a great source for advertising.  In terms of Vital Juice, they probably have a set budget for what they want to spend on advertising.  As soon as they reach that dollar amount through Logical Media’s network, they can quickly pull down the ads and stop paying commissions.

If you sign up for Logical Media, I just recommend being careful of the spam-ish advertisements.  Once you sign up for an account and start learning your way around, it will become pretty evident which ads are spam and which are not.

Monetizing Your Blog: ReadySite

by Lisa on March 8th, 2010

You didn’t think I’d run out of different ways to monetize your blog, did you?  Don’t worry – we’re just getting started!  Today we’re going to look at ReadySite.

ReadySite Logo

ReadySite markets itself as the “easiest way to generate income from your website or blog.”  Sounds promising, right?  To be honest with you, I’m pretty mixed on this site.

When you sign up for an account with ReadySite you’ll be able to design a “page” to place on your website.  Some of the pages include a free samples page, deals on books and magazines, education deals, and others.  You can choose the page you want to design, and even adjust the colors so that it fits in with the layout of your site.  Oh, and I should notice that you can set the width of the frame so that you can put your page onto an actual page on your website, or into the sidebar of your website.

I set up a “page” two weeks ago in the sidebar of Fantabulously Frugal and it looks like this:

Well, the actual ad is much longer, but you get the idea.  When someone clicks on one of these ads I would, theoretically, make money.

Here’s what I like about ReadySite: It’s simple and easy to set up and once it’s set up it is pretty hands off.  The deals replenish themselves and you continue to get paid.

Here’s what I don’t like about ReadySite: Many of the ads are spam ads.  Maybe they’re not true spam, but if you have to sign up for a book-of-the-month club AND Netflix in order to receive a free sample of cereal?  That’s spam.  I’m skeptical anytime I see the words “complete participation requirements” in order to receive a freebie.  Not all ads are fake but more of them are fake than I am comfortable with.  Unlike AdSense, where you make money when someone clicks through an ad, to make money using ReadySite people will most likely need to sign up for an offer, or complete some sort of requirement, such as providing an email address.

Also, and perhaps most importantly, I haven’t found ReadySite to be a reliable source for making money.  In the two weeks since I’ve had this “page” on my sidebar, I’ve made no money.  Not a dime.  At this rate, well, I’d make $0 in a year, making it not even remotely worth the space it’s currently using up on my sidebar.

Monetizing Your Blog: Project Wonderful

by Lisa on March 3rd, 2010

The past two posts have encompassed monetization programs from some of the biggest names out there – Amazon and Google.  Today we’re going to talk about a program that’s much, much smaller: Project Wonderful.

Project Wonderful Logo

I will be perfectly blunt when it comes to Project Wonderful – you will most likely not make much money through this site.  But what you will do is feature some fun, likely independent advertisers, and instantly see how much money you’re making.

Step-by-Step, here’s how it works:

1. You sign up for free a Project Wonderful account.

2. You set up an ad box that you would like to put on your site.  Your box can be a big skyscraper {aka a long skinny ad}, or it can be one tiny square, or any number of layout options.  You’ll see a Project Wonderful ad on the sidebar of Fantabulously Frugal that’s two 125 x 125pixel ad boxes side by side.

You could do 10 of these 125 x 125 boxes if you wanted to.  You choose what size advertisements you want to accept, and also let the site know where you’re going to place the ads – for instance, on your sidebar, at the bottom of posts, or in your RSS feed.

3. Wait for advertisers to bid on the space available on your site.  That’s right – bid!  You will get an email when someone is interested in placing an ad on your site and you can either approve or reject the ad.  I think Project Wonderful best describes how the bidding process works:

Let’s say you’re an advertiser, and you want to put your ad on a certain site. To do this, you just place a bid in that site’s auction. Bidding is a fast and easy process where you tell us two important pieces of information: what you want to pay, and when you want to pay it.

Our system examines all bids, every second of every day. If you’re the person willing to pay the most at that moment, your ad is displayed on the site! It’s really as easy as that. You’re only charged for the time in which your ad is the high bidder – and all charging is done to the nearest second.

4. Sit back, watch ads appear on your site, and start making money.

You might notice from my ad above the words in blue that read, “Your ad here, right now: $0.07.”  Remember when I said you wouldn’t make much money from this site?  I wasn’t kidding.  I’ve had this ad box in my sidebar for two weeks and I’ve made exactly 50 cents.  Yes!  At this rate I will clear $12 for the year, or enough for 2.5 drinks at Starbucks.

Here’s why I like Project Wonderful – You have total control over what ads appear on your site.  I’ve only been approving Etsy sellers who I’m guessing have very limited funds set aside for advertising.

Here’s a tip – a smaller advertising box is likely to yield you more money in the Project Wonderful system, because it’s all based on bidding.  A smaller ad space yields more competition.  More available ad slots means less competition to drive the prices up.

Do you use Project Wonderful?  If so, what do you think?  Have you been able to fund more than two trips to Starbucks based on your earnings?

Monetizing Your Blog: Google AdSense

by Lisa on March 2nd, 2010

Google’s AdSense is, perhaps, one of the best known ways that bloggers can monetize their websites.  Why is it one of the best known?  Because it is so easily integrated with Blogger and everyone is encouraged to sign up for an AdSense account at the same time you sign up for a Blogger account.

Google AdSense

AdSense makes it super easy to place advertisements on your blog.  You can place them in your sidebar, below actual posts, and/or in your feeds.  Aside from choosing where the ads will appear on your site, you don’t really have to do too much.  Google automatically chooses the ads that appear based on your content.

From start to finish, here’s how the process works:

1. A company decides to place an advertisement using a site like Google AdSense, and pays a set amount of money for said ad.

2. Google uses blogs to display those advertisements.

3. If your blog is displaying one of those ads, you will get paid a certain amount of money every time someone clicks on the ad.

4. Google does not divulge any specifics, but you will get paid half of what the advertiser pays {per click} and Google keeps the other half.

Warning: If Google suspects that you are somehow manipulating your “click-through” numbers, they won’t pay you anything.  For instance, I’ve seen sites encourage readers to click on the ads to raise money for the site.  The site may then do something like use those funds to host a giveaway.  Google frowns upon this.

If you can’t tell, I’m not a huge fan of Google AdSense.  I’ve never seen anybody make a lot of money from the service, and it seems like Google benefits most of all.  Yet, I recognize that the service is sticking around so someone is making money.  I really just wish the service were more transparent.

If you use Blogger and you’re not yet using AdSense, find your “Monetize” tab and then click on “Set Up AdSense.”  It is pretty easy to set up from there.  You’ll just choose where you want the ads to appear on your site.  Once you have set-up AdSense and if you choose to show the ads in your sidebar you’ll be able to choose specifically where the ads appear by going to Layout > Page Elements, and moving around the box that says “AdSense.”  AdSense is also compatible with all of the other blogging services.

Click here to sign up for an AdSense account, or learn more about the service.

Please share – Have any of you been able to make a sizeable amount of money using Google AdSense?  Do you have any advice for making the most of AdSense?

Monetizing Your Blog: Amazon Associates

by Lisa on March 1st, 2010

Money Pile

Hands down, one of the easiest way to start monetizing your blog is to sign up for an Amazon Associates account.

Amazon Associates Logo

Have you visited another blog or website and noticed that in their sidebar they have their own Amazon “store” or products that they recommend on their sites that link to Amazon.com?  The people that have these stores have signed up to become an Amazon Associate, meaning that they receive a small commission every time someone purchases an item they feature.

Amazon Associates can earn money by setting up stores and posting links to them in their sidebars, or from referring to specific Amazon products in posts.  For instance, is there a book you just read and want to rave about on your site?  Link to that book on Amazon and if anyone buys it based on your recommendation you’ll receive a commission!

There are also different widgets that you can add to your site.  You might have noticed that I have a widget like the one below in the sidebar of Fantabulously Frugal.

Being a deal-based site, I thought it was appropriate to post a widget that highlights some of the best deals to be found each day at Amazon.  Everyone can post widgets similar to these on their sites if you don’t feel like going through and setting up your own store.  There are quite a few widgets to choose from and anytime someone purchases one of these deals you’ll receive a commission!

A couple of months ago Amazon made it way easier for everyone to become an Amazon Associate by partnering with Blogger.  If you run your blog out of Blogger, find the “Monetize” tab.  Then go to the link that reads “Amazon Associates.”  From there you can either set up a new account, or enter your account information from an account you’ve already set-up.  Easy as pie!  I have not personally used it, but it appears that you can easily search for Amazon products to include in your posts without ever leaving Blogger.

If you do not run your blog out of Blogger, click here to register to become an Amazon Associate. I’m sure there is some sort of WordPress Plug-In that you can use, but I always sign into Amazon to look specifically for items.  A toolbar shows up at the top of the Amazon page with a link that reads “Link to this Page.”  When you click on that you will be given the HTML to post onto your site that corresponds to that specific item.  If someone buys that item, you will automatically receive a referral fee.  {You can use this process for Blogger, too.}

While all of the literature about Amazon Associates boasts referral fees of up to 15%, you would have to sell a TON of products to receive a 15% commission. There are two different fee structures, and you can choose the one you prefer.  Under the first fee structure, otherwise known as the Classic Plan, you can earn a flat 4% per referral.  Under the Performance Plan your commission is based on how many items you sell.  Your referral rate starts at 4% but can get as high as 8.5% if you sell more than 3,131 items.  {No joke.  Good luck.}  It appears that the commission structure varies each month, and February was not one of the months where it was possible to earn up to 15% commission.

The nice thing about the Amazon Associates program is that it is very organized and very user-friendly.  The FAQ section is wonderful and easy to understand, which is particularly nice when you are first getting started.  Payments go out like clockwork once per month as long as you have earned more than $10 in referral fees.  {If you have not met the $10 minimum your payment will be rolled over to the next month.}

Hands down I think the Amazon Associates program is one of the easiest ways for any blogger to make a little bit of extra money.  And hey, even if you’re not making much in referral fees, just think of it this way: Every nickel, dime, or quarter that you earn is a little bit of money that you didn’t have before and all of that change will eventually add up.

Please share – are you an Amazon Associate?  What do you think are some of the strengths of the program?  What are some of the weaknesses?

Monetizing Your Blog: Introduction

by Lisa on February 28th, 2010

Money Pile

When I started Fantabulously Frugal almost one year ago I didn’t think there was any way I could make any money off of the site, and I certainly didn’t go into it with that as a goal.  This site was started purely as a hobby – a way to fill my time once I completed grad school.  Slowly though I began realizing that there were some ways to make money from the site.  Not a lot of money, but a little bit here and there.

Everything I learned about monetizing Fantabulously Frugal I learned through trial and error, and through finding little tidbits about programs on other websites as I went along.  I am going to try and lay everything that I know out here over the next few days and possibly weeks, and hopefully some of you will be able to make a little bit of extra spending money from your own site.

There are two big things I want to warn you about before we get started:

1. If you start a blog for the sole purpose of making money, you’re not going to make any money.  It’s as simple as that.  Why?  Chances are if you start a site for the sole purpose of making money then you probably won’t be willing to put forth the time and effort to make sure that your blog is something that others want to read.  It’s going to take months and months of hard work before you see any sort of monetary gain.

2. Most blogs will not make much – if any – money until you have a sizeable readership.  This is why you should really care about your blog’s topic.  If you start a blog with the sole purpose of making money, people are going to see right through you.  But if you really care about your topic and put a lot of time and energy into developing good blog posts, the readers will come.

Though those are two different points, they work together.  The number one way to increase your readership is to write good content, and depending on your blog’s main topic, to write frequently.  Once you are writing quality content on a regular basis and networking with other bloggers {check out sites like 20 Something Bloggers, or set up a page for your blog on Facebook}, the readers will come.  The more readers you have visiting to your site, the more money-making opportunities you’re going to have.

I can’t wait to share with you what I know, beginning tomorrow, and I hope you’ll all provide feedback as well!!