I admit I fall prey to new “toys”. A toy could be a handbag, a new pair of shoes, or even an athletic gadget. Such is the case today. Nike just announced the release of the Nike+ Fuel Band and I WANT it.

The Fuel Band measures ALL of your daily activity to track calories burned and steps walked, and it serves as a watch!

I know it’s a toy, but tell me this doesn’t look awesome.

The Nike+ Fuel Band is only available for pre-order now and costs $150.