There’s a new sample sale site on the block called LovingEco.

LovingEco is a members-only, social commerce platform that offers unsurpassed and innovative eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ‘style for change’; an opportunity for people to make wiser choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet. You don’t have to be green to love eco style!

Each week LovingEco pairs with a guest ‘tastemaker’ to curate their favorite products on sale. These celebrities and environmental champions don’t just pick products, they also choose a charity to donate 3% of proceeds to. Actress and activist Shannon Elizabeth teamed up with Farm Sanctuary, while Amy Smart chose The Environmental Media Association.

This week organic food expert and restaurant owner Chef Akasha Richmond picks her favorites for an eco stylish dinner date look to benefit Wholesome Wave’s mission to provide healthy food, like fruits and vegetables, to underserved communities.

There is, of course, an incentive to invite your friends to join LovingEco – you’ll get a $15 credit when each friend makes their first purchase and LovingEco will donate $1 to charity.  {On the downside, it appears that the only way to invite friends at this time is through email.}

Right now LovingEco is inviting FantabulouslyFrugal.com readers to enjoy an exclusive discount of $5 off any $25+ purchase!  Enter promo code “FRUGAL5″ at checkout to receive the discount through October 11, 2011.

Upcoming sales this week include: Kristinit, Mata Traders, Wembe, and Carry Plus.

Click here to register now for Loving Eco!