Amazon just announced the release of their own tablet, which is sure to rival the iPad.  And the price?  INCREDIBLE.

The Kindle Fire is Amazon’s tablet, and it’s now available for pre-order, though it won’t ship until November 15, 2011.

In addition to the Kindle Fire – which is sure to show up under many trees this December – Amazon launched two new traditional Kindles.  Amazon is calling the Kindle Fire a “beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more.”

Kindle Fire brings everything we’ve been working on at Amazon for 15 years together into a single, fully-integrated experience for customers – instant access to Amazon’s massive selection of digital content, a vibrant color IPS touchscreen with extra-wide viewing angle, a 14.6 ounce design that’s easy to hold with one hand, a state-of-the-art dual core processor, free storage in the Amazon Cloud, and an ultra-fast mobile browser – Amazon Silk – available exclusively on Kindle Fire.

They have a new $79 Kindle that got rid of the cumbersome keyboard at the bottom, and will include ads.  {Guess that refurbished Kindle deal we told you about earlier this week isn’t such a good deal after all!}  Amazon also introduced the Kindle Touch {$99} and Kindle Touch 3G {$149}, which are apparently more like the Barnes & Noble Nook in that it’s a touch-screen format.

Check out this article from The Wall Street Journal about today’s launch of these new products.