The Telegraph UK published an interesting story recently, which I’ve been meaning to share here with all of you bargain shoppers.

The Institute of Promotion Marketing has released early results of a study that shows that people that score great shopping bargains experience an incredible emotional high.

What do you think?  True?

I am definitely inclined to agree – sometimes bargain shopping will put a smile on my face for days, especially when I know I’ve found an incredible deal or have worked {using coupons and whatnot} to make something an incredible deal.

The Telegraph article notes that they’re having a hard time pinning down why people don’t continue to buy after a sale ends.  This seems like a no-brainer to me.  Why pay full price for something when you can get it on sale?!

Click here to check out the entire Telegraph Article.  {Note: The word “porn” appears in the title.  The article has nothing to do with porn, I assure you!}