Starbucks is encouraging everyone to take a look at how much difference just one person can make on the environment.

In an effort to encourage customers to bring reusable cups to Starbucks, on April 15, 2010, anyone that shows up with a reusable travel mug will receive free coffee from Starbucks!

Interestingly enough, Starbucks is “encouraging everyone to switch from paper cups to reusable travel mugs.”  Perhaps Starbucks is forseeing a day when you walk into Starbucks and can only get your caffeine fix when you bring your own mug?

Click here to learn more about this noble initiative and how to get your free coffee on April 15.