Black Friday is rapidly approaching and I’m sure at least a few of you will be braving the stores in pursuit of the best discounts of the holiday season. I found this super interesting article, “Dirty Secrets of Black Friday ‘Doorbusters’” on CNN and thought I’d share it here with all of you. Click here for the full article.
Here are some of the highlights:
- “How can you be the size of a retailer like Sears and only get a minimum of five per store, yet devote big space in your circular to advertise that deal? … “We saw the stampede at a Wal-Mart store in New York last year on Black Friday that led to an employee’s death,” said Burt Flickinger, managing director of consulting firm Strategic Resource Group. “The stampede happened because so many of the deals were advertised as limited supply.”
- Some of the holiday electronics with those low sale prices are derivatives, models that have a few less features than a standard model in that product line, said Dworsky.
- “Many retailers will say that their Black Friday deals are available online,” said Dworsky. “But they’re not nice enough to tell you which ones.”
- “Since retailers don’t have a live inventory online you run the risk of getting an e-mail weeks later that your order had been delayed or worse, cancelled, because the product is out of stock,” he said.
What do you all think about Black Friday shopping? Do you plan to be out there braving the lines? Or are you going to wait for the Cyber Monday deals?