Athleta is the newest of the Gap brands, and to date we haven’t talked too much about it. To be honest with you, I haven’t been 100% impressed with this store. Some of the fashions they sell are just horrible, as they haven’t really worked out if Athleta will only sell athletic apparel (like Lucy), or will also sell “regular” clothes.
The athletic apparel is pretty cute, for the most part, although somewhat over-priced. I would say the pricising is more Banana Republic than Old Navy/Gap.
With that being said, it may be worth checking out now that quite a few items are on sale. (Though I’d like to see at least another 30% come off the price – current sale prices are still more than I would pay for most items.)
Click here to check out the 70% off sale.
Have any of you purchased anything from Athleta? I’d be curious to hear what you think!